Happy Days, the success of Sekhar Kammula has won all its actors not just box office success but critical accaliam as well. Happy Days fame Vamsi Krishna's next film Parents, directed by debut director Anand Ravi and produced under the banner of Take One Productions, was launched at Taj Deccan, Hyderabad. Sekhar Kammula lighted the lamp and formally announced the launch of the film. Tammareddy Bharadwaja, Anish Kurivilla, Saikiran Adivi, Krishnudu, Anand Ravi, Ruchika Babbar (heroine), Vamsi Krishna, Gundu Sudhakar, Ashok Kumar and others took part in the event.

"This is a youthful love story. The hero is searching for his parents. Who are his parents? Does he find them or not? It is a suspense thriller. The shoot would commence from August 5. The shoot would be finished by September end and we are planning for a November release," director Anand Ravi said. Music is by S.K. Balachandran, lyrics by Vanamali and cinematography by Shyamdat.