* Jewellary shops all set to offer gifts to customers

Aksaya Tritiya happens as an auspicious event in the growing phase of the moon. It is a time to embark upon all positive, good efforts. We believe that God himself considered Akshaya Tritiya to be the most sacred day. Hindu mythology speaks of the solemnisation of the marriage of the Devi Madurai Meenakshi with Lord Sundareshwara on Akshaya Tritiya. It is God's own chosen time.

So marriages are performed on this day, in the belief that more peace and prosperity will come our way. People are sentimental about receiving money too - all along believing that they could get more of the same. According to calculations based on the Hindu lunar calendar, even the Egyptian pyramids were built on Akshaya Tritiya, as was Lord Venkateshwara Temple in Tirupathi. People respond to such historical sentiments and indulge in shopping for gold.

Published Date : Friday, 6/5/2011 1:19 PM IST