TDP ( Telugu Desam Party) was founded by the former chief minister of Andhra Pradesh N. T. Rama Rao (N.T.R.) on 29 March 1982 and has focused on supporting Telugu speakers,Telugu Desam Party follows a pro-Telugu ideology. It was founded as an alternative to the Congress hegemony, by emphasizing Telugu regional pride and serving as the party for farmers, backward castes and middle-class people. Since the 1990s, it has followed an economically liberal policy that has been seen as pro-business and pro-development.

The TDP uses yellow as the background colour for the flag with a hut, wheel and plough symbol in the foreground. The party's official symbol is a bicycle.